November 30, 2022


Who is Business

Extensions and souvenirs | Seth’s Blog

1 min read
Extensions and souvenirs | Seth's Blog

When a brand is profitable, there’s often a want to extend it.

Disneyland was an extension of Disney videos. It reflected some of the magic of the flicks, but designed one thing new and useful as perfectly. Disneyland had some of the Disney essence and then built one thing additive and new.

Apple did the exact issue with the Apple iphone in extending the brand name of the Mac.

On the other hand, the new Leica look at is basically a souvenir. It is not a better watch. It’s not more of a Leica than any of a dozen other overpriced watches could be viewed to be. It’s simply there to remind you that you preferred the authentic. It’s a memento of a emotion, not the creator.

Practically nothing mistaken with a memento. I’m sure Leica will make a earnings from their view with minor hurt to the guarantee that the manufacturer itself helps make. But make also lots of souvenirs and you become a hollow shell, throwing away the opportunity to make the improve you search for.

The crappy t-shirt you bought at your favored musician’s live performance is a memento, but they should not count on that as their legacy or the engine of their advancement.

All day, particular person creators have to make decisions about what they are going to do future. At times we can produce an extension. And often, we choose to make a memento alternatively.

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