G/O Media plans to follow Quartz playbook
G/O Media, which not long ago acquired business news web page Quartz, ideas to shift its working design to be additional like its recent acquisition, reports Mark Stenberg of Adweek.
Stenberg reports, “But Quartz employees should not be anxious about the dilution of their corporation tradition or mission, Spanfeller explained. If everything, rather than remodel Quartz to resemble a classic G/O Media home, the company aims to evolve its existing portfolio to far more closely resemble Quartz.
“Since launching G/O Media, Great Hill Ventures has sought to professionalize the running a blog that at the time described its titles, such as the previous Gawker Media websites Gizmodo, Deadspin and Jezebel. Quartz, with its signature type and substantial-level analysis, signifies the course in which G/O Media aims to increase, in accordance to Spanfeller.
“In that vein, the business has no ideas to considerably change the Quartz website, outside of probably diminishing the promotion of its Day-to-day Transient e-newsletter. But, specified the advert-load frequent to G/O Media properties and the top intention of the acquisition, the enterprise publisher will probable see an uptick in programmatic advertisement placements, Shah reported.
“The media business also hopes to use the premium viewers of business specialists that Quartz appeals to to lure blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and automobile-centered Jalopnik could provide them with incremental reach.”
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