How One Little Business Dodged the Pandemic’s Punches

The pandemic packed a lot of punches for little businesses in 2020. Several mother-and-pop outlets were forced to shut. Other individuals are performing almost everything they can to stay open.



a person holding a bottle: Trident Coffee didn’t have to stop pouring drinks very long when the pandemic began.


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Trident Coffee did not have to stop pouring beverages pretty long when the pandemic commenced.


Then there are the anomalies enterprises that dodged most of individuals pandemic punches and thrived.

“I’m very, quite privileged,” mentioned Eric Johnson, the operator and founder of Trident Espresso in Imperial Seashore.

Like a lot of compact businesses, Johnson explained the youthful coffee store was confused when the Condition of California shut down organizations.

“I imagine it was for most people just figuring out what can we do and how can we go on to nonetheless type of preserve going forward,” Johnson mentioned. “Once we type of walked by the grey spot, we found out, ‘Stay open up for grab-and-go.’ So, we could still give sort of a sense of normalcy.”

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Then the stars aligned for Trident Coffee.

The little espresso store was now beautifully suited for have out orders.

Significantly less than a 12 months in advance of the pandemic began, Trident Espresso bought its very first canning assembly line, which allowed them to market their espresso in other stores like Aldi.

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Finally, their unique spot along the common Bayshore Bikeway at the southern stop of San Diego Bay place them in an perfect location for the people who bought bikes in report quantities through the pandemic.

“A good deal of the cyclist that come by means of anyway, it’s nearly a grab-and-go for them as very well,” smiled Johnson.

It permitted the Navy veteran-turned-businessman to keep his team intact and even employ the service of much more folks.

“We had been extremely lucky,” he claimed.

2020 worked so effectively, Trident Espresso also commenced operating on a 2nd spot along Orange Avenue in Coronado. Which is anticipated to open up in early 2021.

“I’m really excited to see what 2021 has in shop for us,” Johnson mentioned.

Trident Coffee’s owner claimed they ended up also capable to donate hundreds of luggage of coffee and extra than a thousand cans to very first responders and frontline workers in 2020.

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