Licious makes $1 m strategic investment in Pawfectly Made 

D2C unicorn, Licious has produced a $1 million strategic wager in clean pet foods commence-up — Pawfectly Produced.

Licious did not disclose the stake obtained in Pawfectly Designed as element of this deal. On the other hand, it pointed out that there is a robust synergy with Pawfectly Made when it will come to presenting contemporary products and solutions and elevated client working experience.

Nichelle Kamat, VP – Classification, Licious, told BusinessLine that the business has not determined on regardless of whether they want to get Pawfectly Made inevitably, and is looking at this deal as a mastering journey.

“We need to have to check out how this romance functions, and what worth it provides to both of those corporations. So we will invest some time understanding from this romantic relationship and then see whether it is an acquisition or bigger financial investment possibility likely ahead,” she reported.

Inorganic progress

Kamat also mentioned that though Licious is using some techniques for inorganic expansion, the company’s organic expansion continues to mature. In phrases of inorganic development, the company is searching at prospects that can aid Licious create a meat ecosystem, and pet foodstuff is a person this kind of group.

Pawfectly Manufactured presents customisable refreshing pet food stuff made with superior-excellent ingredients. The start out-up will carry on to function as a independent entity with its individual creation procedures and provide chain, as Licious comes in as a strategic spouse leveraging its knowing of the fresh animal protein sector to guidebook and scale Pawfectly Produced more quickly. The pet food stuff start-up is at present only current in Bengaluru.

“We at Licious have always been fully commited to building a brand synonymous with freshness and good quality in meats and seafood by bolstering the field with world standards of sourcing, offer chain and engineering. We are similarly enthused by enterprise thoughts that are adjacent and complementary to our vision of building Licious as the Every thing-Meat Brand name. Pawfectly Created is a fantastic strategic in shape for us provided the shared vision and synergies across the value chain. The expenditure will give us access to a exclusive client participate in and solution portfolio that will enhance our present infrastructure,” Kamat extra.

Launched by Abhay Hanjura and Vivek Gupta in 2015, Licious is a D2C unicorn presenting a vary of meat and meat solutions across uncooked and contemporary meat and seafood, mariandes, and completely ready-to-take in categories. In 6 yrs, Licious mentioned it has witnessed a 300 for every cent progress and has served over 3 million packs of meat merchandise to customers throughout 23 Indian cities together with Bengaluru, Hyderabad, NCR, Chandigarh, Mumbai, Pune, Chennai, Coimbatore, Jaipur, Kochi, Vizag, Vijayawada and Kolkata, amid some others . Licious mentioned it serves about 2 million orders every thirty day period with above 90 for every cent repeat use across markets.  It at the moment has over 6,000 members as part of their staff.

Released on


April 27, 2022