In 2017 Lisa Kay, 56, released Sole Bliss, the snug superior-heel brand worn by the Duchess of Cornwall and Helen Mirren. She lives in London with her partner Roger. They have two sons, Oliver, 30 and Zak, 26.
Way back in the 1980s, I still left my accountancy work in the Metropolis to launch a style label with my spouse Roger. We started out making handcrafted belts in a manufacturing facility in East London, which ended up snapped up by Selfridges, John Lewis and Topshop.
My lightbulb minute with shoe style came when I started expanding a bunion — a agonizing bump on the base of my significant toe. I looked into how numerous other gals were being struggling with them and couldn’t consider the figures.
So I resolved to start a groundbreaking footwear assortment for ‘ladies who simply cannot wear heels’. The comfy higher footwear ended up aimed at the 10 million women in the United kingdom who have agonizing toes.
This calendar year, nonetheless, the industry for sophisticated footwear changed. Prior to the pandemic, we were being primarily selling heels. But for the duration of lockdown we realised there was a developing drive for flat shoes, as everyone was walking extensive distances.
Individuals assume trainers are always cozy, but unwell-fitting sneakers can trigger irreparable hurt to your toes, posture and even circulation.
That is why we produced our Wonder Trainers variety of extremely-cozy flats in stylish colours. Our initial collection, which introduced in August, sold out in significantly less than 48 hrs. Now we have eight styles.
We get the job done with a crew of British podiatrists and Italian artisans. Our ‘luxe trainers’ are made in a different way from ordinary trainers. They are substantially deeper and have no stitching in excess of force factors. I’m annoyingly critical, but that is due to the fact I know that even a stitch in the completely wrong location will rub.
The trainers have a chunky shock-resistant system sole, an anatomically contoured footbed and a concealed stretch panel. A seamless leather-based lining prevents rubbing, and the side zip suggests you only want to lace them up once.
All our sneakers are handmade in Italy, where by the overall feminine workforce understands exactly where I’m coming from.
My son Oliver is having married in August, and we search ahead to having out the heels yet again for situations like that.
But if 2020 has taught us everything, it’s that snug vogue has come to be a even bigger precedence for significantly much more of us.