Snap Hires Facebook Veteran Doug Frisbie as Head of Business Promoting

Click below to study the whole report.

Immediately after practically 11 yrs at Fb, Doug Frisbie has jumped to Snap to head up the Snapchat parent’s business internet marketing efforts.

Frisbie joined Snap this 7 days in the new job of VP of business enterprise marketing and advertising, reporting to CMO Kenny Mitchell. Frisbie will oversee world-wide company advertising and marketing for Snap, working to travel recognition and adoption of Snap’s promoting goods among marketers, companies and small and midsize businesses.

Most lately, Frisbie was Facebook’s head of enterprise advertising for North The us, top the social giant’s outreach to advertisers, businesses, and promoting companions for Fb and Instagram. He also led the company’s compact business enterprise and vertical internet marketing in the course of his tenure at the organization, just after first joining in May 2010 as head of automotive marketing and advertising.

Prior to becoming a member of Facebook, Frisbie held several model and company advertising and marketing roles at Toyota Motor North The united states and Leo Burnett. He retains a bachelor’s degree in historical past and communications Northwestern University and an MBA from Indiana University’s Kelley School of Company.

Snap released its very first worldwide B2B marketing campaign, “Meet the Snapchat Technology,” in August 2020. That highlighted Gen Z and millennial adoption of engineering, as perfectly as their values and behaviors, boasting that the generations wield about $1 trillion in direct buying power.

Snap’s fourth-quarter 2020 results topped Wall Avenue earnings expectations, as Snapchat obtained 16 million each day users to strike an ordinary of 265 million in quarter. In addition, Snap explained Spotlight, its user-generated content material part that provides videos in a TikTok-like feed, grew to over 100 million regular lively users in January 2021 immediately after launching two months before.