Tony Uphoff Culminates Esteemed Fellowship with Presentation on Foreseeable future of Organization-to-Company Media

NEW YORK–(Business WIRE)–Feb 10, 2021–

Thomas, the chief in item sourcing, provider range, and internet marketing options for field, nowadays announced that President & CEO Tony Uphoff concluded his residency as the 2020 McAllister Top Administration Fellow at Northwestern University’s Medill University of Journalism with his presentation titled “The Future of Small business-to-Enterprise Media.” The fellowship, which is deemed a person of the best government honors in B2B media and facts, is awarded yearly by Connectiv and the Software & Information Business Affiliation (SIIA).

“The McAllister Leading Administration Fellow engages leaders of B2B media this sort of as Tony Uphoff to provide their intelligence, insights and successes to college students and faculty at the Medill Faculty of Journalism, Media, Integrated Market place Communications,” stated Abe Peck, director of B2B Communications administrator, McAllister Fellowships and Professor Emeritus in Assistance at the Medill University. “Tony is not only a main executive but anything of a B2B futurist, and it was an invigorating option to interact and master from him.”

Uphoff’s presentation to pupils and faculty on February 9 delivered deep insights on the speedy transformation of B2B media – a subject matter on which he is the authoritative voice as evidenced by his esteemed vocation over the earlier 25 a long time. Prior to his purpose at Thomas, Uphoff labored at many huge enterprises where by he assisted spearhead their digital transformations, such as, InformationWeek, UBM TechWeb, VNU Media, and The Hollywood Reporter.

“We are witnessing the convergence of media and software and I have observed firsthand how it’s reshaping the enterprise media landscape as we know it,” mentioned Uphoff. “Students will inherit this enjoyable foreseeable future, which is why I’m humbled to have the opportunity to enable guide these timely discussions on the foreseeable future of B2B media, and provide as an sector mentor.”

Uphoff was inducted to the McAllister Prime Administration Fellowship application in April 2020. As an extension of his Fellowship, Uphoff will proceed to engage with undergraduate and graduate learners in digital media, built-in advertising and marketing communications, information exploration, and B2B media.

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